Ford India

Ford India originally an American company entered the Indian market with its Ford Escort in the year 1988. In 2001 it introduced the Ford Ikon which was an immediate success with the upper middle class segment in India. Ford motor India understands that merely being successful car manufacturer is not enough but delivering outstanding customer satisfaction services are the key to the actual success of any business. This company also keeps in mind the damages done to the environment by manufacturing units and hence uses cleaner manufacturing facilities and recycled parts. Ford Motors a name synonymous with the automobile industry now plans to target tier three cities in india due to an increase in the purchasing power of citizens of tier three cities.

Ford Motor India Pvt ltd is owned by the Ford Motor Company in India with its head quarters located in Chengalpattu in Tamil nadu. It is currently the eighth largest car manufacturer in India .

Models manufactured by Ford Motor India Pvt ltd are:

Ford Escort, Ford Ikon Ford Fusion, Ford Fiesta, Ford Mondeo and Ford Endeavour Ford Ikon: Ford ikon has managed to make its mark on the Indian market. This ford car successfully competed against cars like Opel Astra and also ousted them. Although most of the ford Ikon models have been discontinued the ford ikon Flair 1.3 is still carrying the Ford Ikon tradition forward.

Ford Fiesta (Sedan): The Ford Fiesta a luxury car exudes exuberance with its dynamic interiors and contemporary style. Guaranteed to grip glances this car is a traffic stopper for the sheer look of the car.

Ford Endeavour (SUV): Ford Endeavour is a larger than life SUV with spacious interiors and gracious looks. This is a sure hot cake for big families.

List of latest models launched by ford:

Model	Price	Mileage	Tech Spec
Endeavour 3.0L 4x4	Starting from Rs. 18.69 Lakhs	Excellent mileage	3-litre Duratorq TDCi engine, delivering 380 Nm of earth biting torque and 156 PS of raw power to give the true 4x4 experience.
Endeavour 2.5L 4x2	Starting from Rs. 16.25 Lakhs	Excellent mileage	2.5 litre Duratorq TDCi engine that delivers 143 PS of power and 330 Nm torque
Ikon 1.3 Rocam	Starting from Rs. 4.92 Lakhs	Excellent mileage	new suspension setup, a new low friction steering system , improved NVH
Ikon 1.4 Dura Torq DTCi	Starting from Rs. 5.53 Lakhs	Excellent mileage	1.4L DuraTorq engine, a state-of-the-art, fuel efficient and turbo charged
Fiesta 1.6 Duratec EXI	Starting from Rs. 6.23 Lakhs	Less petrol consumtion	4 cylinder, 16 Valve, DOHC, 1.6 litre Duratec engine
Fiesta 1.6 Duratec ZXI	Starting from Rs. 6.57 Lakhs	Less petrol consumtion	4 cylinder, 16 Valve, DOHC, 1.6 litre Duratec engine
Fiesta Limited Edition 2010	Starting from Rs. 5.73 Lakhs	Offers superior mileage	1.6 litre Duratec engine with best in class acceleration
Fiesta 1.6 Duratec SXI	Starting from Rs. 7.18 Lakhs	Offers superior mileage	1.6 litre Duratec Petrol,4 cylinders, 16 valves, DOHC, 1.6 litre engine

Last Updated on 1/2/2012