The two wheeler industry has been active in India since 1955. It generally consists of three main segments: Mopeds, Motorcycles, and Scooters. Two-wheelers have played a pivotal role in the rapid growth of the Indian automobile industry. Over the years, domestic sales of two-wheelers have grown by huge margins.
The two wheeler market has witnessed a sea change over the years. In the past, Indians preferred scooters and mopeds, but with rising income levels and standards of living, there is a remarkable rise in demand for motorcycles, which have become a style statement for the youth of the country.