About Mahindra Two Wheelers Ltd.
Mahindra group was founded in 1945 in Mumbai India as a steel trading company. Mahindra is doing well in automobile segment since the inception of its automobile unit in 1947.
Mahindra Two Wheeler Ltd. History
The Mahindra Two Wheelers Limited is a fast growing company and its net worth is $7.1 billion. Mahindra is already pretty successful in four wheeler segment and their strengths are their faith and successful track record. Its workforce exceeds 110,000 employees and it operates in around 80 countries.
Launch of Mahindra 2 Wheelers Ltd.
In 2008, Mahindra & Mahindra Ltd. approved the acquisition of Pune-based Kinetic Motor Company Ltd. with M&M holding around 80% of the total equity. It flagged off a new era in the Indian automobile industry as M&M started to design and market a whole new range of scooters and bikes for Indian roads after a remarkable achievement in four wheeler segment.
The new company was called Mahindra 2 Wheelers. In September 2010, it launched Stallio and Mojo, the bikes with unmatched Italian design and sheer mechanical power. Till now, it has successfully produced 200,000 units of two wheelers. Mahindra 2 Wheelers has ambitious plans for Indian market with its state of the art bikes Stallio and Mojo.
Mahindra 2 Wheelers is planning to launch a wide range of bikes from low end to the premium one to cover the entire market. This will also include a superb range of scooters, which are good looking and powerful. It launched Flyte, a stylish scooter in 2009 in the same category. Their mantra is to adhere to high quality standards and boost the customer trust in order to prosper from the market.
Last Updated on 6/22/2012