Bmw India

BMW & BMW History

Bayerische Motoren Werke AG better known as BMW originally a German based motorcycle and engine manufacturing company was founded in the year 1916. Although BMW's current fame and reputation as being one of the greatest automobile manufacturers in the world can be mostly linked to models produced in the last two decades, the history of the company trails back to almost 90 years. Karl Friedrich Rapp who was a well known German engineer formed his own company called Rapp Motoren Werke in 1913. His company specialized in the manufacturing of airplane engines. However Karl soon discovered that his engines were creating problems due to excessive vibrations. Karl joined hands with Gustav Otto who was also involved in the same business and both together formed the Bayersiche Motoren Werke better known as BMW , and since then there is no looking back.

BMW employs more than 100,000 employees around the globe. They manage to produce, develop, market and sell their cars all by themselves. Apart from luxury models, BMW also makes small cars, but all the models manufactured by BMW cater to only one class of society that is the elite. The best ever automobile witnessed by the globe is also manufactured by the German auto giants called the Rolls Royce.

BMW India

BMW entered the Indian car market in the year 2006 with the launch of its first BMW model. The company established a sales subsidiary in Gurgaon in 2006 to develop its dealer network. In 2007, BMW set up its first state of the art manufacturing unit in Chennai. The company's India based manufacturing units cater to the local markets. Currently BMW has a network of 14 dealers across the country and plans to add 8 more by the end of 2010 mostly in Tier II cities. The company imports most of its critical components from its overseas supply base; with only 10 per cent content sourced from the domestic market, which includes seats, leather and door panels.

According to the Society of Indian Automobile Manufacturers (Siam), BMW India registered growth of 12.76% at 1,016 units from April-July 2009. However they have extensive expansion plans and hope to bag a sales figure of 3,000 units in 2010.

List of BMW cars

Cars prices in India

Model Price
BMW 3 Series Rs. 31,21,000
BMW 5 Series Rs. 48,32,000
BMW 5 Series Gran Turismo Rs. 63,00,000
BMW 6 Series Rs. 96,40,000
BMW 7 Series Rs. 1,04,46,000
BMW M3 Rs. 92,63,000
BMW M5 Rs. 1,25,20,000
BMW M6 Rs. 1,53,50,000
BMW X3 Rs. 51,48,000
BMW X5 Rs. 70,04,000
BMW X6 Rs. 84,75,000
BMW X6 M Rs. 1,30,00,000
BMW Z4 Rs. 75,92,000

Bmw cars Review

BMW x1: The new Bmw x1 is the latest and smallest SUV scheduled to be launched in India by mid 2010. With the launch of this vehicle BMW would be adding another gem to its x series. The BMW X1 is the most compact SUV yet and will be available with a choice of three 2-litre turbo-diesel engines. The BMW x1 comes with a smooth 238 bhp 3.2-litre 6-cylinder power, 4 wheel drive, six-speed manual, automatic gearboxes, stop-start technology for improved fuel efficiency and "ultimate driving machine" status. The car is said to be priced between Rs 30,00,000 to Rs 35,00,000 lakhs.

BMW x6: the much awaited BMW x6 was finally launched in 2009. The German automobile company claims it to be the first Sports Activity Coupe ever launched in India. It is a combination of agility, performance, stunning looks and performance. The BMW x6 with all the agility and elegance of a sedan also bears the versatility of a sports activity vehicle. Equipped with BMW Dynamic Performance Control, this is a car that knows no limits, especially in terms of driving dynamics. The BMW X6 is available in India in two variants - X6 xDrive50i (petrol) and X6 xDrive30d (diesel) priced at Rs 82,90,000 and Rs 65,90,000 respectively

Last Updated on 1/9/2012