Nissan Motors Company Limited



Nissan Motors History


Nissan Motors was earlier known by the name of �Datsun� and was one of the largest producers of cars all over the world. Masujiro Hashimoto founded Kwaishinsha motor car Works Company in 1911 and launched its first car in 1914 named DAT. The name of the company was later changed in 1925 to DAT Motorcar co. The company used to make trucks and passenger cars also. In 1918 for the first time the company produced trucks for the military market.

   
In 1926 the company got merged with Jitsuyo Motors as there was not much demand for trucks at that time. In 1931 the company launched a new line of small cars under the name �Datsun�. Ultimately Nissan Motors were founded in 1934.

Nissan Motors Overview


Nissan was the manufacturer of trucks, airplanes and engines for the military in Japan. In 1947-48 the company was known as Nissan Heavy Industries Corp. In early 1950�s the company came into partnership with a well known European company Austin which was later known as British Motors Corporation. In 1966 Nissan Motors got merged with the Prince Motor Company. Through and through the company has been using upgraded technology for the production. In 1950 it was evident that the company was going global as it showed its cars Los Angeles Auto Show for the first time in 1959. By 1970�s the company has hold the status of being the world�s largest exporters of automobiles. In 1993-2002 the company has also partnership with Ford Motors. In 1999 the company was suffering financial crises, to overcome which the company came into partnership with Renault Motors. Following is the profit and loss for the financial years 2007, 08, 09, 10, and 11.

YearProfitLoss
2007460,796 Yen-
2008482,261 Yen-
2009-233,709 Yen
201042,390 Yen-
2011319,221 Yen-


Production of Nissan cars in India


Nissan motors have a production centre in India at Oragadam in Tamil Nadu along with the two other groups of automobiles and they are Renault and Mahindra. These companies signed a memorandum of understanding with the state government of India. The companies set up the production centre with the initial investment of 400 Crore Indian Rupees. This tie up will not only benefit the company but also the state Government, it was calculated after this project the Gross Domestic Product as well as the employment opportunities will also increase annually.

Prices of Nissan cars and detailed specifications



Car modelPriceSpecifications
Micra XVDieselRs.5,38,000 Indian Rupees 4 cylinders with 1466 cc engine displacement
370Z Touring Coupe ATRs.54,50,000 Indian Rupees3969 cc engine displacement along with 7 gears
370Z Touring Coupe MTRs.53,50,000 Indian Rupees6 cylinders with 3969 cc engine displacement
Teana 250XLRs.21,57,922 Indian Rupees V and Petrol type engine with the compression ratio of 9.8:1
LeafRs.12,00,000 Indian RupeesAn electrical car with 107 horsepower electric motor


Market reviews about Nissan cars


The market reviews have always been in favor of the Nissan Motors. Nissan Motors has its market all over the word. Though there is not much range of Nissan cars that are available in India but still the cars which are there, receive a good response from its customers. Some of the cars are quite affordable, since many are expensive. But the overall market reviews have been excellent throughout.

Last Updated on 2/22/2012